Escalate Your Marketing
When it comes to Out-of-Home Advertising Lift and Escalator Branding is a high impact, huge footfall concept which generates information messaging, as well as high returns for your chosen marketing campaigns, directly in front of your captive audience. We are the experts in the field of vertical transport signage, and offer a comprehensive solution from concept to installation. If you are looking for digital AI technology lift door projectors and screens, static lift door vinyl or full escalator wraps and escalator and travelator handrail sanitiser units, we offer you the desired solution – Welcome to MotionIcon USA
WHY BRAND
ESCALATORS?
Being seen is not enough – you need to be noticed
With more than 105 billion escalator trips taken every year, escalator step advertising offers brands over 80sqm of advertising space, providing maximum campaign exposure to consumers. Motion Icon works closely with brands and agencies to create unique and impactful dynamic advertising campaigns.
Motion Icon
MotionIcon USA now presents a unique opportunity to maximise brand awareness and increase sales globally, nationally or in targeted geographical areas in high visibility locations across all income and demographic groups.
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Escalator step branding is a simple yet revolutionary development that gives advertisers immediate access to their target market with an eye-catching, cost effective, moving media choice. Our product offers complete versatility, from clean branding to multi-messaging and co-branding, effective from up close or from a distance. Our creative templates are designed to ensure that your brand message is effective regardless of escalator occupancy.
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Since the early 1900s, when the first public escalator was installed at the Paris Exhibition, escalators have become the most convenient and popular method of public transportation between building floors.
With more than 90 billion escalator trips throughout the world each year, escalator step advertising opens up an exciting new and impactful global advertising opportunity.
WHY ESCALATE YOUR BRAND?
Boost brand awareness, foot traffic, viewership – or simply drive sales.
Adaptable to all escalator profiles. Display single or multiple messages simultaneously.
High traffic, heavy transit locations – guaranteed visibility.
Rarely affected by load-shedding. Continuous exposure 24/7.
Interchangeable escalator panels mid-campaign.
Thin, light product with minimal disruption.
Advertise anywhere with our national database of shopping centres and airports.
HIGH IMPACT
Quality patented design, hard wearing materials and expert installation combine to create high impact designs to promote your business right in front of your targeted audience. Our large format Out-of-Home (OOH) advertising medium is visual and captivating from both near and far. Keeping your customers safe and your assets clean are also our priority… a clean environment is a safe environment with our cleaning and sanitising solutions.
CREATIVE OPPORTUNITIES
Our designers work with you to create stunning moving media designs which will enhance your marketing strategy, directional flow messages, safety campaigns and brand awareness. From digital or static lift door designs, to escalator wraps inclusive of steps and side graphics, we offer total dominance in our sector.
HUGE FOOTFALL
With tens of millions of lift and escalator users every day, there’s no avoiding our innovative vertical transport branding campaigns. We work globally offering venues such as sports stadiums, public thoroughfares, shopping malls, airports, stations, and various other high foot traffic environments to suit your campaign requirements.
24/7 MARKETING
Once installed by our MotionIcon UK & Europe and CHAS accredited team your moving media campaign is always on display – 24/7
GLOBALLY PATENTED PRODUCT
Durable. Light. Powerful.
Developed through years of testing and R&D, Motion Icon presents a product that is exceptionally thin, lightweight and minimally disruptive to the escalator. The impact is striking and versatile, giving brands and agencies the opportunity to display clean visuals, multi-messaging and co-branding. All options are effective when viewed up close or from a distance. Our creative templates are designed to ensure clarity and visibility regardless of escalator occupancy.
INSTALLATIONS
Working to strict guidelines, our fully trained team of engineers arrange installation of your lift or escalator campaign with little to no disruption to the traffic flow.
CREATIVE DESGIN
Great marketing starts with stunning design. Our experienced design team convey your moving media message with high impact graphics. The latest in technology products and solutions are continuously being added to our portfolio for your convenience and confidence.
BRIEF
We take time to understand your aims for each signage campaign and ensure that all design briefs are adhered to, to maximise the best return for your investment. We offer our clients advice on the best suitable site options for your campaign or safety and sanitising project.
DURABILITY
Years of research have culminated in the use of durable, hard-wearing materials that look great for the life of the campaign. Service contracts on long term installations, along with professional installations, give you piece of mind that your messages are getting to you customers in the best way possible all the time.
ESCALATOR SAFETY SOLUTION
New escalators in most markets require skirt brushes to be installed in the area between the steps to prevent feet from being placed too close to this dangerous area.
Motion Icon has partnered with TK Elevator to develop special safety signage to make escalators safer. The initiative seeks to increase awareness of potential hazards through pictograms showing the Do’s and Don’ts of escalator usage. The safety signage is installed on the face of the escalator, ensuring visibility.
80% Reduction in escalator-related injuries through safety branding
ESCALATOR STEPBRANDING TECHNOLOGY
IMPROVED DEPTH PERCEPTION
DECREASED LIABILITY